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Nebraska freshman wide receiver Decoldest Crawford signed the perfect name, image and likeness (NIL) deal last month, and recently starred in a commercial for the company he partnered with.
Crawford signed an NIL deal with the Omaha-based HVAC company SOS Heating & Cooling. Given his first name, the deal made a ton of sense.
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On Friday, he was in his first commercial with SOS Heating & Cooling. The woman in the commercial was so happy for having “Decoldest” air conditioning in the thick of the summer.
“I’m always Decoldest,” Crawford says in the spot.
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The company posted the commercial on Twitter and the video received more than 3.5 million views.
In announcing the NIL deal in July, SOS Heating & Cooling wrote: “SOS Heating & Cooling is excited to introduce our new spokesperson Huskers WR Decoldest Crawford. If anyone knows which HVAC company is the coldest in Nebraska, it’s him! You’ll be seeing a lot more with him soon.”
Crawford went viral during his high school days in Louisiana because of his interesting name. He had nearly 150 catches for more than 2,200 yards during his high school career.
He was a three-star prospect who joined Nebraska out of high school. However, his collegiate debut may have to wait.
Crawford suffered a knee injury last week and coach Scott Frost said Saturday the wide receiver will miss some time.
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“Decoldest is going to be out for an extended period of time with a knee injury,” Frost said, via 247 Sports. “It was in our last scrimmage. It was the only major injury that we got. Felt terrible for him but he’ll come back strong.”