Online Shopping: While doing online shopping, many times customers fall in the trap of reading good reviews of a product or service. Because due to good reviews, the rating of these products ranges from 4 to 5 stars. Those who give reviews, companies give rewards for giving better reviews. But the Bureau of Indian Standards is preparing to bring transparency in the methods of review of a product or service in online shopping.
Screws on reviews with rewards
The Bureau of Indian Standards has prepared a draft on the Standard of Online Consumer Review in which the BIS has suggested that the administration of online sites, while calculating the overall rating of a product/services, should include the rating given on the basis of rewards. Won’t add. The ratings of such a review should be different so that the customer understands that it is different from the rest of the review.
Suggestions have to be given by November 10
Actually, during shopping on online sites, the customer makes a purchase decision by looking at the review of a product or service. There are reviews and ratings on any product on e-commerce sites, food delivery, grocery sites. The Bureau of Indian Standards has asked all the stakeholders to submit their suggestions on the draft paper by November 10, 2022.
what is draft offer
The draft proposal states that online sites will not add rewards or pay-based ratings to rating reviews of any products or services. The ratings given on the basis of rewards will be displayed separately. So that customers can distinguish it from the rest of the reviews. There should be a separate list of ratings given on the basis of rewards. Rewards should be based on cash, product or competition. Such a standard should be made so that it is known that the person giving the review is the right person as well as it is important to know.
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