Jayant Sinha on AI in politics | The power and perils of AI-driven elections

AI can revolutionise election campaign strategies, personalise voter outreach and even influence public opinion. But the potential benefits come with serious risks that need to be addressed

(Illustration: Nilanjan Das | AI)

Bharat’s vibrant democracy is on the cusp of a profound transformation driven by Artificial Intelligence. Many new applications, driven by AI, are rapidly seeping into the fabric of everyday life, and elections are no exception. From micro-targeting voters to manipulating public opinion, AI has the potential to reshape the entire election landscape, presenting both opportunities and challenges for Bharatiya democracy.