Festive Season Online Sales : The festive season in India starts from Ganesh Chaturthi and continues till Navratri and Diwali. This time e-commerce companies are expected to get tremendous gifts in the market. Redseer Strategy Consultants has claimed in its report that online sales are expected to increase by about 28 percent in the festive season-2022.
customers will double
If there is an increase of about 28 percent in online sales in this festive season-2022, then it will increase to the level of $ 11.8 billion i.e. $ 1180 million. According to the Redseer report, the number of customers shopping online for the festive season is expected to double this year as compared to 2018.
Trade to be $11.8 billion
In the festive season, e-commerce companies bring offers like sale offers or bumper blast sales from time to time. Online sales are expected to reach $11.8 billion during the festive season, up 28 percent from last year.
Online shopping increased 4 times
According to a RedSeer report, online sales are estimated to reach US$5.9 billion in the first week of the festive season-2022. This year, the purchase is expected to increase in the fashion category and demand can be seen especially in Tier-2 cities.
Regarding this, Sanjay Kothari, Associate Partner, Redseer Strategy Consultants says, “We estimate that the number of online shoppers has increased almost 4 times as compared to 2018. This growth is driven by the rapid adoption of digital by businesses and increasing penetration in tier-II cities.
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